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But What Is A Landing Page In Layman's Terms?A landing page is simply a web page where a visitor 'lands' after clicking a link in your ad/ email/ blog post/ WhatsApp message/ bio.Usually a landing page will have ONLY one offer.Another easy way to recognize a landing page is that it usually does not have a menu at the top of the page unlike a normal website page.The reason is because landing pages are strategically designed to keep out any distractions and maintain the visitor's focus until they click on the single call to action button on the page.Landing pages are of many categories, but the most popular are:1. Opt-in page2. Sales pageA landing page is called an 'Opt-in page' if the offer on a landing page is free (in exchange for the visitor's contact like email/ name/ phone number etc), it is called an 'opt-in' page.If the offer requires payment, it is called a 'sales page'.So landing page is a general term for them.You just need to know the content and context to determine what type of landing page it is.Finally, you can still have a landing page even if you don't have a website ✅There are dedicated 'landing page' builders that allows you to build and host a single landing page without having to make a whole website.Some of the popular but expensive ones are:1. Clickfunnels2. Leadpages3. GHL (Go High Level)The more affordable/ free ones:1. Systeme .io2. Carrd .co (incredibly affordable and great for beginners)If you already have a WordPress website, you can use these builders within WordPress like:1. Thrive Architect2. Elementor Builder3. Beaver BuilderIn my personal opinion, if you are just a beginner, I strongly suggest you start with carrd to test your concept.It gives you 3 one page websites for free and has lots of already made templates.You can literally have your landing page up and running within 15 minutes or less.Lots of million dollar businesses and organizations actually still use carrd.For example, Black Lives Matter gets millions of traffic and donations, but they still use a free carrd landing page.Later you can get a WordPress website as your budget and requirements gets larger.
So yes, every business (including yours) needs a landing page as long as you want to promote your business or service and make more predictable sales online.
About Me
Hey, It's OliverI'm a senior software developer who picked carrd.co website designs and copywriting as a hobby back in 2021.I quickly mastered these skills and have built a 6-figure side income from designing over 100 carrd webisites for both local and foreign clients.
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